EL DIARIO MURAL EN FORMATO BLOG
Hablando con mi amigo Cristian (no tiene blog. no tiene identidad en la red, no puedo linkearlo), acerca del producto que desarrollamos con mis amigos de Aardvark, me quedo mirando un aspecto de esta iniciativa: que en vez de ser un espacio informativo (el Diario Mural de pared), trae a la red la dinámica social de las personas de la empresa.
Lo que estamos haciendo, es invitar a las empresas a empezar a subir a la red, a la Intranet, la conversación que constituye la vida social de la gente que ahí trabaja. Si movemos la información del cumpleaños de alguien y la ponemos en ese espacio, estamos invitando a las personas a hacerle comentarios ahí, públicamente; estamos abriendo un espacio para que se de la conversación y las expresiones propias de la celebración del cumpleaños.
Cuando esto empieza a pasar, que la gente empiece a participar en el Diario Mural electrónico, estamos movilizando el mundo de las relaciones humanas, a la red.
Estamos por una parte, develando esta dinámica y por otra, pretendemos, potenciar el mundo social de la empresa.
Las personas se conocerán más; las interacciones aumentarán.
Habrá que considerar los niveles de moderación de esta conversación, tanto en cuanto al flujo de las publicaciones en el Blog Diario Mural, como en cuanto a los comentarios que a esas publicaciones la gente quiera hacer. El diseño de este "proceso"; como las facilidades de la herramienta diseñar bien este aspecto.
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